Most people treat interviews like a game of questions and answers. But if you’ve ever been on the hiring side, you know that the best interviews go far beyond just ticking boxes. They tell a story. They show personality. And they give you the confidence that the person in front of you actually gets it.
If you’re preparing for an interview — especially at a senior level — it’s time to start thinking differently.
Here’s how I structure a strong interview strategy, based on years of hiring experience and coaching others through it.
1. Know Your Story — And Own It
Your first answer sets the tone. Don’t just recite your CV. Use those first 3–4 minutes to show who you are, what motivates you, and what makes you different.
What’s your USP — your Unique Selling Point?
Think values, not just skills. Are you a builder? A fixer? A connector? Back it up with real-life examples and personal insights that reflect what matters to the company you’re targeting.
2. Make It Easy For Them To Say « Yes »
Companies aren’t just hiring skills. They’re hiring people who will fit their culture, solve their problems, and make their lives easier.
That means:
- Show how your values align with theirs.
- Anticipate the challenges they’re facing.
- Share how you’ve dealt with similar issues in the past.
- Be proactive: tell them where you can add value.
If there’s a gap in your experience? Own it — and explain the plan you already have to bridge it. Show that you’re self-aware and have a growth mindset.
3. Structure Your Answers Like a Pro
Long answers kill good interviews. But vague answers are even worse.
Here are simple structures that help you stay sharp and focused:
For scenario-based questions:
BARRR:
- Background – a quick intro
- Action – what you did
- Reason – why you did it
- Result – what happened
- Reflection – what you learned or would do differently
For ethical questions:
SPIES:
- Seek Information
- Patient Safety (or stakeholder risk)
- Initiative
- Escalate
- Support
For broader questions:
ARC:
- Actual experience or insight
- Rationale (pros/cons, example)
- Context – how this links to the company’s values or strategy
When possible, use key words from the question in your answer. It signals clarity and structure. Avoid saying “I hope” — say “My plan is…” or “My intention is…”
4. Master The Energy In The Room
What you say matters. But how you say it is just as important.
- First and last impressions stick. Don’t rush them.
- Smile. Pause. Own the space.
- Don’t overuse your hands. Be grounded.
- Know how you react when nervous: do you speed up? Slow down? Prepare accordingly.
If you’re applying for a leadership role, you’ll be assessed on more than past achievements. The focus will be on your potential. How do you think on your feet? How do you reflect and grow?
5. Do The Homework Others Won’t Do
Everyone says, “I looked at your website.” That’s the bare minimum.
Go further:
- Look up the interviewers on LinkedIn.
- Check what they post about, what teams they’ve led.
- Understand the company’s strategy and current challenges.
- Mention something specific in your interview. It shows you care — and that you prepared with intent.
Final Thoughts
Treat interviews like a strategy conversation, not a school exam.
You’re not just there to answer — you’re there to connect.
With the right structure, stories, and self-awareness, you won’t just look ready for the role. You’ll look like the obvious choice.
The French Recruiter 